One of the biggest areas of struggle during our Service Experience Audits is the use of the guest name.  The use of the guest name is one of the most important tools you have to build loyalty with your guests.  Rather than providing your associates with general instructions such as ‘use the guest’s name during every interaction’, focus on the key areas of when the name should be used.  Our method is simple, but very effective.

Use the guest name once to open the conversation and once to close the conversation.

By doing this, it will become second nature to your associates.  They wont even have to think about using the guest name.  They will just do it.

Here are some examples for a few departments on how to use the guest name:

Phone Calls:  As soon as the phone rings, the PBX operator should pull up the guest’s information on the computer and get ready to use the name.  The PBX operator should immediately greet the guest by name.  After handling the call, the operator should end the call by using the guest name.

Check In & Check Out:  As soon as the guest gives the name or room number, the GSA should immediately use the name once.  The GSA should close the conversation with “have a great stay, Mr. Smith.”

In Room Dining:  The server should double check the name just prior to knocking on the door.  Once the analyst opens the door and invites them in, the server should greet the guest by name.  Then once the guest signs the check, the server should thank the analyst by name on their way out of the room.

Housekeeping & Engineering:  The associates should double check the name just prior to knocking on the door.  Once the analyst opens the door and invites them in, the server should greet the guest by name.  To close the conversation, the associate should say something like “enjoy the rest of your stay, Mr. Smith.”

The real key to successful use of the guest name is repetition.  If you require all associates to use the name once during the greeting and once during the closing it is very easy to monitor and it wont belong until everyone on your team is using guest names.

Budget Travel ran a great article in their February issue as part of their confessions series.  Read the full article here. The article is written by a hotel room attendant who clearly does not enjoy her job and took every short cut possible from skipping the vacuuming to placing a do not disturb sign on a door or two.

We believe that hotel cleanliness has greatly improved over the last decade or so.  Remember the old days of room attendants washing the drinking glasses in the bathroom sink and having comforters that were cleaned once a year?  Whoever invented the triple sheeted bed deserves an award.  We also love new hotels that skip the bathtubs and just install showers.  I could not imagine taking a bath in a hotel room and doubt many guests ever do.

When you click over to the magazine article, be sure to read the comments at the bottom.  There is some great stuff there!

Having stayed in many hotels, we have experienced our share of disturbances.Unfortunately, many of these disturbances have been caused by the hotel’s staff.  The most awkward and uncomfortable ones come from the knocks and entries at the guest room door.  People treat their guest rooms in a hotel like their bedrooms at home.  Unfortunately, they do not think about the fact that many employees in that hotel have a key to these bedrooms.  On the other hand, many hotel employees do not think of hotel guest rooms as being private to the hotel guests.  Three knocks and a quick key swipe and they have entered the room, too quick for the guest to object. 

Most guests like to be comfortable in their rooms and are not in their normal, public attire.  It is very embarrassing to be seen that way in an unplanned fashion.  Make sure that all employees in your hotel are properly trained in the etiquette of how to properly knock and enter a guest’s room.  Here are some the tips to remember: (more…)