Hilton to Devalue Honors Points in 2010
November 24th, 2009 Posted in Bad Customer Service, News & Notes
Hilton is taking a lot of heat after announcing they will change the number of points required to book a free night stay, essentially devaluing their Hilton Honors points by about 20 percent. Check out the full USA Today article and the nasty comments, here.
Our take: We agree with the travel industry analyst who said ‘it is the absolutely the wrong decision to make at a time when hotel demand is down from corporate business, conferences and leisure.” It will save cash, but the timing is very poor.
In a follow up post, found here, three other brands seemed to distance themselves from Hilton’s strategy.
Our favorite comment was from IHG’s Jim Abrahamson who said that rewards members are twice as profitable and elite-level members are 12 times as profitable. He goes on to say “if one platinum-level member leaves us, we’d have to go out and find 12 new customers just to replace that one.”
Similar Posts:
- Hilton Hotels Plans to Relocate Headquarters
- Hilton to close California call center, cut 300 jobs according to USA Today
- Hilton Passes Marriott in Customer Satisfaction, Hyatt Plunges
- 23 Story Hilton Hotel to Shut Down For 4 Weeks to Save Money
- How Google’s Real-Time Search Can Help You Save Customers
